Writing and Editing

Apropos Research offers a variety of market research and marketing support services. Our first task is to understand the questions that the client needs answered, or what problems they are trying to solve. Then we determine the most appropriate methodology that will address these needs based on available time and budget. 

Quite often the best results are obtained by a combination of techniques, such as in-depth telephone interviews supplemented by secondary research and/or a survey. The final analysis includes an executive summary, description of the methodology, detailed results, visual aids such as charts and graphs, and recommendations for future actions if appropriate.


Market Research and Strategy

  • Readable content, correct grammar, and on-target messaging
  • Newsletters
  • White papers
  • Press releases 
  • Web content
  • Collateral
  • Articles 
  • Primary research through surveys and interviews
  • Secondary online research
  • Quantitative and qualitative analysis
  • Competitive analysis
  • Trend analysis
  • Market segmentation