About Apropos Research

Tina Cary,

Cary and Associates

Apropos Research has worked with a number of professional researchers and contributed to projects on an as-needed basis to form teams that possess the most appropriate skill set. 

"Working with Linda has been a great experience. I have included her on numerous market research projects over the years, not only to meet client timelines but also because I value her input and believe it improves the quality of project deliverables. Linda is very reliable; she always meets deadlines."

After relocating from upstate New York in 1991, Linda Duffy earned her M.B.A. from the University of Colorado at Denver while working full time, and learning to bike, hike, and ski at high altitude.

Over the course of twenty years, Linda's career path led into several industries, such as remote sensing, geospatial technology, B2B software, travel and consumer outdoor and leisure, while she gained knowledge in market research, marketing communications and finance. As a result of these combined experiences, Linda possesses a broad skill set with which to conduct successful consulting projects.

Apropos Research was founded in 2003 and has been adding value to businesses by completing market research, writing and editing projects ever since. By concentrating on the needs of her clients, Linda is able to recommend the appropriate methodology for accomplishing the desired goals, and then follow through to complete the project on time and on budget.  

In addition to an M.B.A., Linda completed a B.S. in Finance at Ithaca College, in Ithaca, New York, and a Certificate of Advanced Studies, Geographic Information Systems, at the University of Denver.

"Linda has a very rare combination of experience and capabilities, including extensive knowledge of both the client-side and the supplier side of the research business, especially high tech and e-commerce. But she has the capability of conducting both
qualitative and quantitative research across a wide range of industries. Linda has very well-developed technical writing and analysis skills, along with a penchant for producing output that is completely error-free, insightful and interpretive


Marc Miller,

Core Insights